Our new packaging, in inviting fresh colors, is empowered with a new strong, clean logo which emphasizes the “good”-ness of the products. The new tagline, “Chemistry Without Chemicals” states directly to consumers that love products and petrochemicals don’t mix. The new package design revises the periodic table of elements and applies them to love, which the company believes will target a wider demographic to include younger people just beginning to look for intimacy products.
Founder Wendy Strgar said, “We believe that our new packaging will speak more directly to the consumer the moment they see how good the ingredients are for them on the shelf. Connecting goodness and love feels important and true to us.”
In addition to the package transformation, the company has made impressive strides in the reformulation of its popular personal lubricants. With the addition of a new, cleaner preservative system, Good Clean Love lubricants are now 100% vegan. The new formulations also eliminate vegetable glycerin, an ingredient which is associated with yeast and other sensitivities for customers. The new formulations also remove the coloration of the lubricants thanks to a new distilled form of the all-natural scents the products are known for.
Good Clean Love will also be launching a new personal lubricant gift set sampler to showcase the three new formulations. The popular Body Candy line, previously featuring the single Cocoa Mint flavor will welcome two new additions: Vanilla Chai and Spicy Orange, two new flavors sensations that customers are sure to enjoy.
Strgar smiles, “Good Clean Love is growing up and is ready to takes its place beside the large companies that have controlled the quality and ingredients of intimacy products for generations.”